Marketers are under the constant pressure to justify the Return on Investment (ROI) as not every marketing activity can be calculated in a quantifiable way. For instance, even though 91% of B2B organizations invest in content marketing, only 35% of them measure its ROI. The most common reason that companies state is "We don’t know how to do this." 😕
We, at Lambourn Digital, ensure that not only all channels of your Digital Marketing strategy are working in tandem but your departments are too! Marketing & sales work hand-in-hand with the common goal of increasing revenue, ensuring Return on Marketing Investment (ROMI) can be measured effectively.
For one of our electrical industry clients we succeeded in improving the overall online sales by 39% in just 3 months! The number of orders placed between November to January increased by 23% and the Average Order Value increased by 13%.
How did we do it?
We chose the right channels for Marketing aligned with the business goals. We did this by research on the target audience & competitive research.
✔️ We focussed on improving the total website traffic & visitors through a comprehensive Search Engine Optimization (SEO) strategy. Between November-January, the overall traffic to the website & visitors improved by 9% by SEO On Page Optimization, Off Page Optimization, Link Building & Content Marketing.
✔️ While SEO focussed on the Awareness stage of the Buyer’s Journey, we put together Google Ads campaigns focusing on the conversion stage. The Google Ads campaign includes a particular product category. We did extensive keyword research for the product category, segmented the keywords in Ad groups & optimized the Landing Page for the Ads. Through effective management of Google Ads by our expert Google Ads specialist, the Google Ads campaign brought a ROI of 996% with a CPC of only €0.22.
✔️ We also crafted high quality email marketing campaigns as part of conversational marketing strategy for new as well as existing customers. Even that, provided us with a conversion deal!
What did we do differently?
Instead of thinking of marketing in the traditional funnel structure, we considered Hubspot's Flyhweel model. Continuous testing, analysis of the performance & further optimization of all the marketing activities helped us to stay on top of every channel. Without the analysis of the marketing performance, the results would have been stagnant.
At Lambourn Digital, we ensure every activity on your website is measured & analyzed for conversion rate optimization. Using the best tools like SemRush, SeRanking, WordStream, Google Analytics, Google Tag Manager, Oribi, we ensure that you are aware of what we are working on & what result you are getting from it. We share comprehensive reports and are always available to call to discuss any issues or brainstorm ideas!
We are proud to be a Google Partner Marketing Agency and with our SEO & PPC nerds, your business is in good hands. Unlike other agencies, our Guys & Gals work as your own Digital Marketing team!