DIGITAL CONTENT

Content is King!

• 61% of consumers are influenced by custom content
• Content marketing gets three times more leads than paid search advertising

• Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: DemandMetric)

• Podcasts are mainstream. They increase brand authority and quality leads for your business
• 6 out of 10 people would rather watch online videos than television. (Google)

Content & Inbound Marketing

"The purpose of content marketing is to create and share relevant written, downloadable, and visual media so your target audience can learn about your brand, expertise, and products or services" HubSpot

Your company website needs to be maintained with fresh, relevant content on a regular basis. Adding fresh content to your website on a regular basis helps in a number of ways:

• improves the authority of your website with Google and other search engines
• increases the chances of external websites linking to the content on your website
• improves your organic ranking on Google which in turn should increase traffic to your website 
• the more traffic to your website, the better chance of your website visitors turning into leads and customers for your business.

As a HubSpot Approved Agency, we will help put an Inbound Marketing strategy in place for your business. We can help with creating content, whether it be written blog posts, news articles, company profile videos, product videos, podcasts & more...

Podcast Marketing

• Radio listening is down almost 10%
• Apple and Spotify are the new source of music and audio
• 80% of people who start your podcast will listen all the way through
• For every one podcast, there are six hundred blogs
• Excellent value with additional audio, video, graphic and text content marketing material for your website and social media
  

Lambourn Digital is about helping SME’s build and manage digital presence and attracting new customers. Podcasting fits right in!

A podcast is content marketing which can hold an audience’s attention for half an hour or more. It delivers access to the ears and minds of customers and potential clients every single week. It's your show. You own it 100%.

One million Irish people listen to podcasts every single week. They typically have a college education and higher-end income. Most listen alone on smartphones giving the podcast their full attention. It’s a captive audience waiting for you.

We prep, produce and promote so your podcast sounds amazing on Apple, Spotify & Google Podcasts. You also get a waterfall of photo, video and text content marketing material for your social media and offline channels.

Video Marketing

• Video has become the most commonly used format in content marketing, overtaking blogs and infographics. (HubSpot, 2020) 
• Promotional videos and brand storytelling are the most common video types created (Source: https://www.hubspot.com/marketing-statistics)
• 87% of video marketers say that video has increased traffic to their website. (Wyzowl, 2020)
• 80% of video marketers claim that video has directly increased sales. (Wyzowl, 2020) 
  

The rise of video in the last few years has been incredible and continues to be one of the most effective marketing channels for businesses. 

We have created video content for businesses in all types of industries. These videos can be explainer videos, company profile videos, tutorials, webinars, interviews or product demo videos, the options are endless!

When we have the video content we can then get as many eyes as possible on your content, through optimising the content on your website to attract traffic & by carefully planned social media campaigns, where we can target specific segments of people most likely to engage with your video.

LET'S GET STARTED