The internet is full of content and in order to stand out and get your customers to come to you, you need to help them find you online. But how can you help your audience to find you? You might think of leveraging the search engines and getting your website ranked for relevant queries.
But here’s a fact - content solely can’t help your website to rank on the first page of search engines. You need to optimize the content for search engines. Easier said than done!
Getting ranked on the first page of Google is no cakewalk! And if you miss the first page, you’ll miss 90% of the audience. So what to do?
You need a tool that can help you with various activities like keyword research, competitor analysis, link building, and more.
While there are multiple tools out there that can help you with these activities, one tool that stands out is SEMrush.
Started in 2008, SEMrush had a mission to make online competition transparent and fair.
In a nutshell, SEMrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. The suite can help a business of any size for multiple purposes like -
There are numerous ways SEMrush can help your business. Below are the reasons why your business needs SEMrush in its marketing arsenal -
SEO isn't a quick process; it takes some time to show results. Now once you start an SEO campaign, you're left to keep wondering if it's working or not. However, with SEMrush, you can get insights into your campaign's performance.
SEMrush will help you to determine how your website is performing. It helps show you how much traffic you're getting through organic methods as well as paid methods. It will also tell if you're seeing an increase or decrease in the traffic.
Moreover, you can also see how you are ranking for keywords. SEMrush will help you to know if you're ranking better or worse for specific keywords. This enables you to optimize your campaign, get better results and drive more traffic to your website for those keywords.
Keywords play an important role in SEO. When your audience looks for solutions, they use keywords to reach the right website. You can easily find valuable keywords for your campaign with the help of SEMrush.
In order to find the right keywords for your campaign, you can conduct keyword research using SEMrush. This will allow you to explore the best set of keywords that your target audience uses to reach the solutions that you sell.
If you're just starting with SEO, you should focus on long-tail keywords. The reason being that long-tail keywords work better as they drive more relevant leads to your website. Moreover, the competition is less in comparison to short keywords.
When you think about running an SEO campaign, one major part of the strategy involves monitoring the competitors. For example, several businesses compete for the same keywords, so it's crucial to know which keyword would be beneficial for them.
With the help of SEMrush, you can check what your competitors are doing with their SEO campaigns. This will help you to modify your campaign and outperform your competitors.
Additionally, your competitors are your biggest source of inspiration. You can learn from their strategies and tactics.
SEMrush is an amazing tool that can help you know your competitors and what strategies they are using and if the strategies are showing good results.
When it comes to digital marketing, link building plays a crucial role. Whether you want to rank higher on Google or you want to establish your website as an authoritative source of information, building backlinks is essential. However, not every type of backlinks can help you. In fact, if you start to create low-quality backlinks, Google might even penalize you.
And with SEMrush, you can build high-quality backlinks that can help your website to rank higher on Google. Moreover, the tool also provides you with the list of backlinks that your competitors have. This will help you to determine which websites can provide you backlinks.
Apart from doing all the outside work, SEMrush can also help with inside modifications. Here we are talking about your own website. The tool helps you to perform an in-depth website audit of your own domain. This includes checking for harmful links, determining underperforming pages, as well as the pages that receive the majority of the traffic.
This way you can easily detect the issues that need to be resolved as well as the opportunities that can help you get better results.
We at Lambourn Digital, are a firm believer in leveraging the best tools and resources to ensure the overall digital success of our clients. Along with being a HubSpot Partner Agency, we now use the leading SEO tool to improve as well as manage our clients' website visibility, SEMrush.
Click HERE or the button below for a free consultation about how we can help your business dominate your competitors...