In an attempt to make helpful, relevant content easily accessible to its audience, Google is frequently monitoring and updating its algorithm. Its most recent update comes after data showing that a large percentage of consumers have begun using TikTok over Google as their search engine of choice. In an attempt to compete, the new update aims to prioritise helpful content that searchers want to see, and websites who do not concisely answer the necessary questions will be punished and fail to rank highly on the results page as a result.🤯
If you are unsure at any stage, feel free to give a shout to us and Our Marketing Specialists will be happy to walk you through these tech-terms!
To put it simply, websites which Google deem overly verbose and contain irrelevant information are likely to see their rankings drop significantly over the next few months. For example, a web page answering the question ‘how much would you weigh on the moon?’ is likely to be punished if the answer is embedded in some long text with lots of irrelevant information. Websites containing customer reviews are also likely to be affected as they are not deemed to add any new information and it is recommended that including unique, helpful information and highlighting the USP of the product/services will provide your site with some value.
Whilst this update is still very new and its true impact on SEO remains to be seen, when creating new content and conducting an SEO audit on older content, it is definitely worth bearing in mind. The rankings of many sites are predicted to significantly drop as a result of this new algorithm and in some instances, they already have. It is also worth noting that Google analyses your whole website and if they deem a large number of pages to be written for SEO it will negatively impact those which are not. It is therefore important to stay ahead of the curve and alter your SEO strategy to accommodate this new update.
Google’s search liaison Danny Sullivan has reiterated that the main purpose of the update is to prioritise helpful content written with people in mind, over irrelevant content that ranked highly on previous algorithms due to an effective SEO strategy. His main advice to marketers was to avoid writing content for the search engine and focus solely on the target audience ensuring the content contains important, relevant information that avoids clickbait.
Here are a few other tips and tricks from our experts to help you create people first content that will rank highly following Google’s new update:
The short answer is yes but it will be hard work. In order to rank at all you will have to identify problem areas and either remove them from your website or rectify them by following the steps above. It is also worth taking a look at competitor pages that have continued to rank highly despite the update to gain a good understanding of the kind of content Google is looking for and adapt yours accordingly.
Here at Lambourn we understand that keeping up to date with frequent updates and adapting your SEO strategy accordingly can be both difficult and time-consuming. Our experts are devoted to helping Irish SMEs enhance their digital presence in whatever way they can and can help you devise to reach your audience.